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The John Fredericks Show delivers a high quality and demographically dynamic news talk listener and audience. News Talk listeners are well-informed, highly educated, affluent and engaged consumers…and in Virginia, they tune into the John Fredericks Show for news, information and news analysis and as a means to stay connected and involved with the Commonwealth of Virginia.

The John Fredericks show delivers a diverse audience accross Virginia and each market can be reached as a network (statewide) or in individual markets only to eliminate waste and maximize your ad buying dollars.

To advertise or sponsor an event, contact John Fredericks at 757-692-1710 or email John Fredericks here.

QUALITY ASSETS OF THE JOHN FREDERICKS SHOW AND THE NEWS/TALK LISTENER:

  • Primary Demo: Adults 35-64
  • Education: 4-Yr College Education, Graduate Degree and Post Graduate Degree
  • Household Income: $75,000-$100,000 +
  • Homeowners: Residents in Virginia (1+ Home Values $350,000+)
  • Political: Registered and Active Voters (High Index for Republican/Conservative/ Independent)
  • Charitable Donations: Likely to contribute to nonprofit organizations, charities or private foundations for political support, military charity, Virginia state fundraising efforts and religious organizations.

 

ENGAGE WITH THIS QUALITY CONSUMER. INVITE THEM INTO YOUR BUSINESS!


WHY ADVERTISE ON THE JOHN FREDERICKS SHOW?

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The John Fredericks Show Delivers a Desired Audience in Virginia

The John Fredericks Show audience is affluent and educated. They have substantial purchasing power, and gravitate to products and services that align with their lifestyle. Even in difficult economic times they support the businesses and companies that share the similar values.

The John Fredericks Show Has Low Turnover

The John Fredericks Show offers insightful analysis and coupled with relevant issues for the Commonwealth of Virginia’s constituents. Our listeners don’t flip around the dial. They are loyal listeners with a genuine care and concern for the Commonwealth. They tune in to hear discussion key issues. Loyal listenership is a key for advertisement recall.

The John Fredericks Show is a Morning Destination

Bringing together a daily morning show that interviews the Power Players and Rainmakers of the Commonwealth, and focuses on the Regional, State and National News makes The John Fredericks Show a morning destination whether in your car, office or home …with your coffee!

The John Fredericks Show Offers a News/Talk and Information Based Environment

Important and impactful interviews, insightful analysis and listener interaction & participation provides an ideal platform for engaging this attractive consumer prospect base.


WHAT MARKETING MEDIA AND TRENDS STATE ABOUT NEWS/TALK RADIO

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Arbitron 2013 Executive Summary

New/Talk information stations ranked #1 in the U.S, and streamed stations in these formats far exceeded any other format. They ranked prominently in highly educated, high income listeners.

Michael Harrison, Publisher, Talkers Magazine

…for a wide variety of reasons that used to require detailed explanation but have become increasingly self-evident, dollar-for-dollar, the advertiser trying to reach an adult audience will enjoy approximately three times the bang for their buck buying news/talk radio than music radio.

Small Business Success Magazine

If a company markets a product to the 50 plus market and that product does nothing but maintain its market share, it should increase sales by 35 to 50% over the next 20 years.



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