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John Fredericks gives compelling facts that the America First movement has already taken over the GOP Party @maggie.vandenberghe @fogcitymidge @RealAMVoice @RealDrGina #GodzillaOfTruth #TruckingTheTruth
This is a good time to be John Fredericks — the Trump-loving, central Virginia-based talk-radio show host who brands himself “America’s Godzilla of Truth.”
He may be the most influential talk-radio show host you have never heard of… but Donald Trump knows him well. And, at age 62, Fredericks has the president to thank for his mid-career upward trajectory that began in mid-2015.
Seneca, the ancient Roman philosopher, wrote, “Luck is what happens when preparation meets opportunity,” and John Fredericks proves that axiom.
After several decades of holding various positions in media and journalism, on Jan. 1, 2012, Fredericks leased airtime at a rural Virginia radio station,100.5 FM, and began hosting his own four-hour morning news-talk show.
Then on June 1, 2015, “luck met opportunity.” Fredericks was the first media personality to endorse Donald Trump, predicting that the brash New York businessman with no political experience would become our 45th president. Even more prescient was Fredericks’ timing — two weeks before June 16, the day Trump famously descended the Trump Tower escalator to announce his candidacy.
Five years later, Fredericks’ owns WJFN with a “robust digital platform,” is syndicated on seven Virginia radio stations reaching most of the state and holds a White House press pass. When I asked John about the status of his relationship with the president — since Trump was a guest on his show “about 20 times” during the campaign — Fredericks shyly answered, “I do meet and speak with the president at his request.”
Today, while Trump fights a brutal economic and health war against COVID-19 and the Real Clear Politics general election poll average shows Biden leading Trump by a margin of 5.3 percentage points — I asked Fredericks, “Are you still supporting the president 1000%?” His reflexive answer was “yes” — predicting that in November, Trump would capture a “bigger majority” than 2016, “winning New Hampshire and Minnesota.”
Such unabashed enthusiasm earned Fredericks a starring role in a complimentary January 23, 2020, Washington Post “Style section” feature story, accompanied by a four-minute video headlined: “Trumpworld has converted the nation’s regional talk radio hosts into a loyal army.”
In Trump’s “army” Fredericks is a 3-star general, broadcasting live weekdays from 6-10 a.m. at his now self-owned WJFN, reaching from Richmond to Charlottesville and licensed in Goochland, Virginia. Gooch-what? Gooch-where you ask? Approximately 115 miles south outside the infamous Washington Beltway, west outside of Richmond, east outside of Charlottesville and way outside the “Acela Corridor.”
“John Fredericks understands ‘the Deplorables’ in the same visceral way Trump does,” former Trump White House advisor Steve Bannon and host of “War Room: Pandemic,” which originates from and airs daily 10 a.m.-12 p.m. on WJFN, said in an email. “He gets that they are the backbone of the nation — what they think matters, what they do matters, and how they vote matters.”
For the record, Fredericks thinks Bannon is the leader of “the Deplorables”
Fredericks also knows when and how to throw just the right amount of “red meat” to his “Deplorable” audience — a key to understanding his outsized influence in “Trumpworld’s loyal army” without going off the rails.
Yet, broadcast waves emanating from Goochland go beyond pleasing Deplorables and national Republican officeholders. “I have the unique ability to attract high-profile Democrats to come on my show regularly,” John told me. They “know where I stand, but I have a reputation for asking good questions, being knowledgeable, being fair, I don’t do gotcha. I am trying to get information and have a dialogue — not just a soundbite — big difference.”
He continues, with a message targeted to the Acela Corridor in this uber-polarized media environment: “If you don’t understand what the other side is saying, you have no way to beat it, or defeat it, or figure out how to work together.”
One would never guess those words emanate from an original MAGA-hat-wearer with stellar Trump Team credentials. In 2016 Fredericks was the Trump campaign’s Virginia State Chairman and a delegate to the RNC convention. He is a Trump 2020 Advisory Board member and, again, will be a convention delegate. Oval Office photos with the president are displayed on WJFN’s Facebook page.
Access has opened doors and brought financial success to MAGA Radio Network —owned by John and his wife — who are awaiting FCC approval after recently purchasing some stations, with plans for more “aggressive expansion.”
Is the MAGA Network a nascent media “empire” in the making? I questioned John, “Do you see yourself as the next Rush Limbaugh?” He answered, “No, the first John Fredericks.”
Finally, I asked the “first John Fredericks” what happens to his career if there are not enough “deplorables” to forge a Trump victory in November?
He replied, “We represent a movement of which right now President Trump is the head. It is the ‘American First Movement.’ We aim to get our supply chains back in the U.S. We want to get our jobs back. Get our manufacturing back and get out of these Middle East wars. We want to put Americans and jobs first, increase wages and hold the Chinese Communist Party accountable for what they have wrought on the world.”
Fredericks continued, “Whether Trump exits in 2020 or 2024, another leader will emerge because this is a philosophy, a belief system. It is not about a person.”
John would not predict the name of that next “leader.”
Rest assured, when he does name a name, the Goochland airwaves will be buzzing, and perhaps you will remember the talk-show host’s name, “John Fredericks” America’s self-proclaimed, “Godzilla of Truth.”
But these days, “truth” is relative.
A Virginia-based talk radio host and member of President Donald Trump’s 2020 campaign advisory committee is promoting local protests against COVID-19 restrictions and spreading misinformation about the virus.
The coronavirus pandemic has highlighted talk radio’s unique ability to reach local audiences. John Fredericks, host of The John Fredericks Show, is one of many conservative media figures who have railed against public health measures designed to slow the spread of the virus. But in addition to pushing familiar right-wing talking points, Fredericks’ show provides a valuable platform for regional protest organizers looking to boost turnout and Trump surrogates hoping to reach a local audience.
A profile of Fredericks for The Washington Post noted, “A local host can repeatedly bolster or attack a local politician, whereas a national host simply doesn’t have the time.” Protests against social distancing have largely been organized at the state and local level. While nationally syndicated hosts like Rush Limbaugh cheer on these protests from the sidelines, only local hosts like Fredericks can afford to spend airtime engaging with local organizers and encouraging audiences to attend specific protests.
Trump’s media allies have cast doubt on the effectiveness of social distancing, and many have voiced support for protesters calling to reopen the economy. Fredericks has been a strong supporter of these protests, even offering up his show as a megaphone for organizers. As he argued during a discussion with one local protest organizer on May 14, “We have got to get out of our pajamas and stop this. And the only way you’re going to stop it is by direct action.”
Much of Fredericks’ criticism has been aimed at state and local officials in Virginia, and he has interviewed several protest organizers in his home state. On April 21, Fredericks encouraged his listeners to attend a rally in Richmond and asked, “When are we going to wake up and stop this nonsense?” Later during the same show, Fredericks interviewed one of the protest organizers with Reopen Virginia.
Fredericks has also thrown his support behind protests at the county level. On May 14, a local vineyard owner appeared on the show to promote a “peaceful flash mob” advocating for Loudoun County to be reopened. The next day, Fredericks hosted a local organizer from the group Reopen Fauquier County and praised a recent protest designed to pressure county officials.
In what he has dubbed his “Reopen America Tour,” Fredericks has also been broadcasting his show in recent weeks from several different states, including Mississippi, Georgia, Tennessee, and New Jersey. Fredericks has interviewed a number of local politicians in those states, alternately praising Republican governors for reopening quickly and criticizing Democratic governors who have failed to do so. Fredericks also recently created a public Facebook group called #OpenAmerica, which appears designed to advocate for reopening the country as a whole.
Since the beginning of the coronavirus pandemic, Fredericks has espoused many of the same conservative talking points voiced by national right-wing media figures. Like Limbaugh, Fredericks has argued that Democratic governors are insisting on lockdowns in order to inflict political damage on Trump. On April 17, Fredericks claimed that Democratic governors are planning to “eradicate and assassinate as many small businesses as they can, which represent Trump’s base.” Fredericks has also repeatedly compared COVID-19 to the flu, arguing on May 15 that the “the level of people that die, the numbers, … it’s on a par with the common flu.”
A self-described “anti-masker,” Fredericks has criticized members of the White House coronavirus task force and has spread a conspiracy theory about the pandemic online. In an interview with Rep. Andy Biggs (R-AZ) on April 27, Fredericks said, Dr. Anthony Fauci and Dr. Deborah Birx “have to go,” and Fredericks has also used the Twitter hashtag #FireFauci multiple times. Fredericks even posted a link to the film Plandemic, which has since been removed from YouTube for spreading COVID-19 conspiracy theories, calling the film a “must watch.”
The host’s ties to the Trump administration extend back to the 2016 campaign, when Fredericks served as the chairman of Trump’s Virginia campaign and interviewed the candidate numerous times. Since then, Fredericks has maintained close ties with various Trump surrogates and former members of his administration, including former Trump campaign manager Corey Lewandowski and former adviser Steve Bannon.
In one of his first appearances discussing COVID-19 on the show on March 10, Lewandowski agreed with Fredericks that the Democrats are “weaponizing” the virus to hurt Trump politically, and Lewandowski has made multiple appearances in the months since to discuss the pandemic. Bannon is also a frequent guest. In fact, Fredericks helped launch Bannon’s War Room radio show by providing him with airtime on The John Fredericks Radio Network. Like Lewandowski, Bannon has used his appearances to push right-wing talking points, such as arguing on May 5 that Fauci “has done a grave disservice to the president, just the way he’s presented things, the way he’s presented numbers, the way the goal posts have shifted.”
Current members of the Trump administration have appeared on Fredericks’ show as well. Since February 28, deputy press secretary Hogan Gidley has made at least four appearances to discuss the pandemic. White House coronavirus task force member Seema Verma has also made at least three appearances within the same time period.
By spreading national talking points and elevating local organizers, Fredericks’ show represents a dual threat in right-wing media’s attack on public health measures.
Regional talk radio shows like “The John Fredericks Show,” out of Richmond, Va., have garnered the attention of the White House as the president fights for reelection.
Fredericks, who declared bankruptcy in 2011 in the wake of the financial crisis and lost his family’s home, vowed to make the radio job work. And he turned his hosting gig at a single station into a regionally syndicated radio network run out of Richmond.
Partly fueled by his bankruptcy and distaste for moneyed elites, Fredericks is a true believer in the Trump agenda and arrived at his studio on a recent morning to deliver the news, deliver himself from career disaster and deliver the country into the hands of four more years of Donald Trump.
Far from the White House and Capitol Hill, Fredericks is one of hundreds of regional radio hosts across the country who have found themselves in the improbable position of being showered with attention by Trump officials and surrogates. While granting access to local media has long been an important element of running a national political campaign, Trump officials have made it a central part of their strategy.
Fredericks says he has interviewed Trump 12 to 15 times and has hosted the president’s son Eric and Eric’s wife, Lara, on his radio show. “Through the campaign, every time he would do my show, he’d win a primary,” said Fredericks, sitting in his office. “So then he got superstitious and he’s like, ‘I gotta do John’s show. . . . Every time we do your show, something great happens. I got to keep doing it.’ ”
Fredericks has interviewed Vice President Pence; former Trump advisers Corey Lewandowski, Sean Spicer, David Bossie and Jason Miller; and White House officials Kellyanne Conway, Stephanie Grisham and Hogan Gidley, some of them multiple times. (It was on Fredericks’s show that Grisham, Trump’s press secretary, made her disputed claim that President Barack Obama’s staff left nasty notes for the incoming Trump team.)
Pouring attention on regional talk-radio hosts is a classic Trumpworld move: giving relatively unknown characters proximity to the White House has paid off with a disproportionate amount of attention and praise lavished on the president and his agenda.
On a recent January morning, Fredericks, 61, walked out of the dark morning into the fluorescent lights of the studio lobby, past a lonely banner featuring his airbrushed image and slogan, “Trucking the Truth.”
Fredericks loves his job. His only complaint is that his early wake-up, at 3:30 a.m. to prepare, grants him so little sleep that he has put on 30 pounds in recent years. But his girth has also granted him a self-assigned nickname, “the Godzilla of Truth,” which he points out daily to listeners of his morning drive-time radio show.
“For a show that goes on at 6 a.m., you can’t possibly prepare the night before,” he said. “It’s a disruptive presidency, and there’s so much happening. There are so many internal battles and everyone fighting with everyone else. It was different in the Obama presidency.”
Not that Fredericks misses those days. On his website, he displays a testimonial from Trump and has given airtime over to Stephen K. Bannon, the former Trump White House adviser.
“They are so disrespected by the political apparatus in Washington that if you show them any outreach at all, they will move heaven and earth to give you accommodation, to give you time to really let you tell your story,” Bannon said in an interview in his Capitol Hill townhouse shortly after he finished taping his War Room podcast, which got its start on Fredericks’s radio network. “Not only will they have you on, they’ll play the clip all day long and they’ll talk about it for days. . . . The amazing thing is this platform’s out there. It gets massive listenership . . . and nobody pays attention to it.”
The strategy has been particularly powerful as Trump and his team have engaged in what Bannon calls “information warfare” over the impeachment fight and the 2020 election, focusing on individual Democratic congressional representatives across the country whose seats are in districts that Trump won in 2016. Regional hosts can hammer on an individual issue or politician far more regularly than national radio behemoths, such as Rush Limbaugh and Sean Hannity.
Fredericks takes his place in Trump’s strategy seriously, too. Even though the medium would allow for something more casual, Fredericks wears a suit every day to work. “It’s a mind-set,” he explains. He leans his head forward over his laptop, his hair thinned on the top of his head to the point of disappearance. He stares over his glasses into his laptop, grasps the edge of the table and starts the day.
Listening to talk-radio hosts across the country highlights just how much some of them sound like Trump — or how much Trump sounds like them. Fredericks regularly grants politicians and others Trumpian nicknames. He calls Richmond “Richvegas” to show his support for a bill that would bring more casinos to Virginia, and dubbed former Virginia governor Terry McAuliffe, for whom Fredericks says he voted in 2013, “Terry McGenius.” Fredericks is a longtime Republican but said he supported McAuliffe because he brought jobs to Virginia and expanded Medicaid in the state.
Unlike Trump, Fredericks’s nicknames are typically positive. “These are people I have a relationship with,” he said.
On Wednesday morning, Fredericks hosted former Trump campaign manager Corey Lewandowski. After bemoaning Lewandowski’s decision not to run for a Senate seat in New Hampshire, Fredericks quickly turned to impeachment. Lewandowski dismissed the “sham” impeachment trial that had just kicked off in the Senate, and Fredericks chimed in that the Democrats “went around for three weeks saying they had overwhelming evidence, and then they get to the Senate [and] they say, ‘we need more witnesses.’ How does that work?” The two men talked about how much all of this was going to help reelect Donald Trump.
“I think he’s going to win New Hampshire, Minnesota, Nevada, I think he’ll win them all,” Fredericks concluded.
Brian Rosenwald, an instructor at the University of Pennsylvania and the author of the book “Talk Radio America: How an Industry Took Over a Political Party That Took Over the United States” argues that talk-radio hosts paved the way for a Trump candidacy.
“This is the talk-radio presidency,” he said. It began as far back as 1988, when Rush Limbaugh’s show first became nationally syndicated. “What Limbaugh started was a call for a fighter, which was great for radio. And others mimicked that language and message,” Rosenwald said.
As much as Limbaugh created the model that hosts around the country emulate, local hosts can be more powerful in some cases, Rosenwald said. A local host can repeatedly bolster or attack a local politician, whereas a national host simply doesn’t have the time.
The power of those local radio hosts has been harnessed by big conservative donors who have helped fuel the rise of local radio networks such as Salem Radio Network, the BOTT Radio Network, and American Family Radio. Bannon’s impeachment podcast started when he asked Fredericks to grant him the last hour of Fredericks’s 6-to-10-a.m. show.
Once Bannon had a couple of dry runs with his co-hosts Miller, a former Trump campaign adviser, and Raheem Kassam, the former London editor of Breitbart and a former chief adviser to Nigel Farage’s UK Independence Party, Bannon took over Fredericks’s fourth hour and also expanded the show on Salem.
Fredericks is not part of a corporate radio network, but the rise of such groups has boosted many minor radio hosts. Salem started out as a small fundamentalist Christian operation run out of Southern California and has expanded aggressively in recent years, particularly in swing states. It supports nationally syndicated hosts such as Dennis Prager, Hugh Hewitt, and Joe Walsh in addition to a host of regional personalities largely unknown outside their areas. According to Salem, it now serves more than 2,000 radio stations across the country.
Conservative groups such as the secretive Council for National Policy, backed by billionaire conservative families such as the Kochs, the Mercers, and the family of Blackwater founder Erik Prince, whose sister is Education Secretary Betsy DeVos, have fueled that expansion, according to a new book by Anne Nelson, “Shadow Network: Media, Money, and the Secret Hub of the Radical Right.”
“These conservative networks have expanded even as local newspapers around the country have dwindled,” Nelson said in an interview. They have “gobbled up independent and local stations, boosted their signals, and made them into an unseen powerhouse in the middle of the country.”
Fredericks is “unabashedly” a Trump supporter, chaired the president’s campaign in Virginia and is on the Trump Advisory Committee for 2020. He has served as a Trump surrogate himself on cable news.
After Trump referred to Haiti, El Salvador, and a collection of African nations as “shithole countries” in a closed-door meeting, Fredericks appeared on CNN host Don Lemon’s show to defend the president, saying the comments were not about race but rather the poor economies of the countries in question. Lemon noted that Trump’s “racist, xenophobic views are one of the most consistent opinions the president has.” Fredericks replied that “it’s not about race, as you like to make it because that’s easy and lazy, it’s about economics.” Lemon cut Fredericks’s mic and brought him back on the show only after he apologized.
“I’ve had multiple-hit pieces on me,” Fredericks said later, “It’s a joke, because in my business, all they do is help me.”
But he does not predictably support Republicans, and reaches the “undecideds,” he said, who have been key to the Trump agenda.
“Working-class people, they’re not watching Fox News at 9 p.m. They’re putting their kids to bed. They’re getting ready for work. . . . These are the people that have dirt under their fingernails,” Fredericks said. “These are the people that work with their hands. This is the backbone of America. They’re not tweeting and they’re not on Fox and they don’t watch CNN. . . . So where do you reach them? You’ve got to go directly to them through regional talk radio.”
In addition to voting for McAuliffe and endorsing Sen. Mark R. Warner (D-Va.) for reelection in 2014, Fredericks stood by Lt. Gov. Justin Fairfax, a Virginia Democrat, when he was accused last year of sexual assault by two women. Fredericks said Fairfax deserved due process, even as many other media figures and politicians were calling for his resignation.
On a recent morning in Richmond, Fredericks interviewed Fairfax and kicked off the conversation by reminding him that he was the only media figure who stood by him “when all that went down.” Fairfax agreed that Fredericks supported him but also noted that there were others.
Fairfax extolled the virtues of radio, which lives in the cars and earbuds of voters across the country, and which allows longer conversations than the typical television appearance. “John facilitates a meaningful conversation,” he said, but added that he doesn’t “condone some of the language” Fredericks employs on his show, such as referring to undocumented immigrants as “illegals.”
Fredericks is also a fan of Rep. Robert C. “Bobby” Scott (D-Va.) whom Fredericks says he “loves.” The two aligned over their rejection of the Patriot Act among other issues. Scott, facing less than average demand from constituents and friends, gave Fredericks tickets to attend Trump’s inauguration in Washington.
“We agree on some things and disagree on others,” Scott said. “He’s invited me on the show many times, and I’ve appeared. If you don’t talk to people who disagree with you, you’ll get nowhere.”
Fredericks’s approach to local Democrats in swing districts aligns with what Bannon has made a regular feature of his impeachment-focused podcast. “Make ’Em Famous,” is a segment spotlighting the freshman Democratic representatives who govern in districts that voted for Trump in 2016. Those figures can usually hide behind House Speaker Nancy Pelosi, Bannon said, but he and others hope to call them out and bring a political cost to their support for impeaching Trump.
Rep. Abigail Spanberger (D-Va.), one of the newly elected congressional representatives in a district that backed Trump, has appeared as a guest on Fredericks’s show several times, and he praised her as a “tough and strong lady.” But since her vote for impeachment, Fredericks said on his show that Spanberger has “a multitude of issues.” (Spanberger’s office declined a request for an interview.)
Fredericks has also targeted Rep. Elaine Luria, whose district includes Fredericks’s hometown, Chesapeake. Luria has never appeared on his show and Fredericks appears to have a low opinion of her. “I wouldn’t know her if she jumped in my lap and called me ‘Daddy,’ ” he said, using the kind of language that is characteristic of his show. (Her spokesperson didn’t respond to an interview request.)
Largely because of their votes to impeach Trump, Fredericks has a prediction for both women that he seems eager to fulfill. “I think they’ll both lose their next elections,” he said.